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02-09-2026 03:11 PM - edited 05-04-2026 10:49 AM
How to activate your Crave subscription
Having trouble activating your Crave Standard with Ads offer? Receiving a Crave "Subscription Required" message?
You may encounter a "subscription required" message. This message appears most when accessing Crave via the app on various devices (Phones, Tablets and Smart TVs) when the Crave Standard with Ads offer has not been properly activated.
The "subscription required" message originates in the account linking process between Crave (Bell Media) and your My Account Member profile.
To properly activate the Crave Standard with Ads mobility offer, follow along with the steps below:
- Ensure you're using the correct activation link.
- As a Virgin Plus Mobility Member, you must begin by activating your offer through vpc.ca/crave
- You will be redirected to the Bell Media Crave registration page.
- Enter the email address associated with your Virgin Plus Member account.
- When prompted, enter the Virgin Plus mobility number associated with the Virgin Plus Crave Standard with Ads offer.
NOTE: If you have multiple numbers on our Member account, make sure you enter the correct number the offer is attached to. Using an ineligible number will cause activation errors.
- Create a Bell Media Crave account or Sign In to an existing one.
- Create your Bell Media Crave account. Note: It's best to use the same email address used with your My Account Member profile.
- If you already have a Bell Media/Crave account, simply sign in.
- Validation and activation
- Once validated you will be taken to a confirmation screen, and you are now ready to stream the best Crave has to offer.
Note: You should not be asked to pick or pay for a subscription. If you see subscription options, you have not correctly activated the offer. Revisit the steps above.
Still having issues? Comment below with details on what steps you're stuck on or Make a Post in the Community.

